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Marketing 3.0:Next Generation Marketing for the Perfect Human and Sustainability

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dc.contributor.author Hasan, Mohamntad Takbir
dc.date.accessioned 2014-10-01T09:54:24Z
dc.date.available 2014-10-01T09:54:24Z
dc.date.issued 8/14/2011
dc.identifier.uri http://dspace.ewubd.edu/handle/2525/941
dc.description This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh en_US
dc.description.abstract Marketing 3.0, is the third level of marketing theory after product centric marketing (marketing 1.0) and consumer centric marketing ( marketing 2.0) developed by PHILIP KOTLER, HARMAWAN KARTAJAYA AND IWANSETIA WIN. Marketing 3.0 focusing the perfect human being who have the spirit to do something good for the society. Philip Kotler says that, consumer are no longer unaware about the brand. Now a days, human are much more conscious consumer because of technological advantages like social media (Facebook, my space etc). Consumer consume not only for their need, they want to satisfy their internal and spiritual demand. Because of globalization, every consumer are related with the consumer group through communication and active and present time conversation, they know every single step of the brand en_US
dc.language.iso en_US en_US
dc.publisher East West University en_US
dc.relation.ispartofseries ;BBA00262
dc.subject Bachelor of Business Administration en_US
dc.title Marketing 3.0:Next Generation Marketing for the Perfect Human and Sustainability en_US
dc.type Thesis en_US

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