http://dspace.ewubd.edu:8080/handle/123456789/4525 2026-04-04T20:59:07Z http://dspace.ewubd.edu:8080/handle/123456789/4530 Prospects and Challenges at Kuakata Sea Beach for Sustainable Tourism Development: A Qualitative Analysis Sarker, Jashim Uddin Kuakata sea beach in Bangladesh has seen increased tourist growth since the Padma Bridge opened in 2022. Little is known about the obstacles and opportunities Kuakata has in implementing sustainable tourism. The purpose of this research is to look into the various prospects and challenges of sustainable tourism at Kuakata sea beach. The qualitative methods used in this study consisted of semi-structured stakeholder interviews; thematic analysis identified five key challenges such as environmental degradation, infrastructure and facilities development, socio-cultural issues, behaviour problems, and marketing, monitoring, and evaluation. The most significant obstacle to promoting sustainable tourism in Kuakata is beach erosion. Along with these challenges, this study has identified four new prospects such as exploring new tourist sites, developing community-based tourism, introduci 2024-11-16T00:00:00Z http://dspace.ewubd.edu:8080/handle/123456789/4529 Factors Influencing the Consumer Behavior: A Comparative Study between Public and Private University Students in Bangladesh Mahmud, Ashek; Parvin, Rokeya; Kabir, Farhana The purpose of this study was to examine the factors influencing consumer behavior with a comparison between public and private university students in Bangladesh. Using a structured questionnaire, a survey was conducted of 200 students from two different universities. With the use of SPSS-26, the chi-square test was used to make a comparison between public and private universities. Results depict that the preference for brands and the awareness about consuming products were significant factors that influenced the consumer behavior of university students. It was evident that students of the public university were more aware of purchasing local quality products, and private university students were more interested in foreign brands. Most importantly, media advertisement was dominant and secondly, family friends were shaping perceptions of consumer interest that contributed to forming attitudes toward consumer culture. Alongside, feelings of superiority based on consumption level and the fascination with shopping malls shaped attitudes toward purchasing products in line with consumer behaviour. Balanced consumer behaviour was suggested to the educated youths for cultural development in Bangladesh. 2024-11-16T00:00:00Z http://dspace.ewubd.edu:8080/handle/123456789/4528 The Determinants and the Magnitude of their Effectiveness on Online Learning during Covid 19 Pandemic in Bangladesh Uddin, Md. Shawan; Islam, Md. Rakibul; Oridi, Faria Islam; Rehena, Mst. Zinnat; Miah, Sapan The purpose of this study is to investigate the factors and the extent of their effects on the effectiveness of online learning in Bangladesh during the COVID 19 pandemic. Moreover, this study intends to examine the mediating role of students’ online learning motivation by observing and comparing information and communication technology infrastructure, competencies in information and communication technology, and students-teachers interaction as predictors of students’ online learning motivation and effectiveness of online learning. Following the positivism research paradigm and cross-sectional design, the researchers adopt a quantitative approach using the survey method through a structured questionnaire covering 408 responses of undergraduate and graduate students from more than 23 public and private universities in Bangladesh. The 6-point Likert scale was used to measure the extent of effects of competencies in information and communication technology, competencies in information and communication technology, students-teachers interaction, and online learning motivation on the effectiveness of online learning using partial least squares based structural equation modeling. This study investigates three exogenous, one endogenous, and a mediating factor. This study finds significant effects of independent variables on effectiveness of online learning and a significant mediating role of online learning motivation between the independent variables and effectiveness of online learning apart from the direct effects of information and communication technology infrastructure on online learning motivation and competencies in information and communication technology on effectiveness of online learning. In addition, this study finds nonsignificant direct effects of competencies in information, 2024-11-16T00:00:00Z http://dspace.ewubd.edu:8080/handle/123456789/4527 Fostering Influencer Driven Purchase Intention through Facebook Live: The Persuasive Role of Brand Trust Masood, Sibat; Sultana, Nayeema Companies nowadays find it effective to collaborate with Facebook influencers who host informative live sessions on brands and gradually create an emotion laden relationship with their followers using the platform. However, fora brand to sell in the market, it must be trusted by the consumers. This study examines the role of brand trust in inducing consumers' purchase intention when theendorsement information is publicized by prominent Facebook influencers who also happen to havea strong emotional bond with the followers. Using thePLS-SEM method, this study drew empirical results from 320 online users who follow at least one Facebook influencer's live endorsements. Selectively chosen respondents stated that emotional attachment with Facebook influencers built over live streaming platforms and the perceived informative value of their live sessions reaffirm their brand trust which inturn stimulates their willingness to purchase the recommended brands. Building on the notion of trusting belief, this research confirmed that even overa highly engaging and interactive platform like Facebook Live, influencers' informative endorsements and their emotional connection with the followers cannot activate purchase willingness ifbrands do not evoke trust in the viewers' minds. This study suggests that, marketers who are willing to leverage influencers for endorsing their brands through Facebook live sessions should carefully collaborate with those individuals who have expert knowledge in specific product categories and emotional involvement with their viewers as these are the drivers for establishing brand trust. 2024-11-16T00:00:00Z