Department of Business Administration: Recent submissions

  • Factors Influencing Consumers in Choosing International Outlets of Fast Food: effects of extrinsic cues 
    Seraj, Shaikh Ibne (East West University, 4/29/2010)
    After a number of exploratory researches, it was needed to come up with some solutions rather than just to get the insight. And my mission starts from that realization through the selection of topic 'Factors influencing ...
  • An Analysis of Potential Opportunity of the Junk Food Business in East West University Campus 
    Mahmud, Md. Reaj (East West University, 1/3/2010)
    In this report we can know that entrepreneurial activity in the informal activity. When they started their business, in that time they were married or not, what is their educational level, what is their father's occupation, ...
  • An Exploratory Research on the Activities of the “Market Communications Department” of CityCell 
    Noor, Sajid Al (East West University, 12/19/2010)
    This research intends to explore the Market communications department under marketing department of Citycell. It is an exploratory research which gives an over all idea about the activities of the department and how it ...
  • Gender Inequality: A Comparative Analysis 
    Ovi, Shah Selim Hamid (East West University, 4/18/2010)
    In the urban areas most of the women are working outside with men. A nation's well being much depends on the effectiveness of both male and female. Being a Muslim country initially it was very though to think women as a ...
  • Women Entrepreneurs in Dhaka: Some Barriers to Success 
    Mansur, Fatema Binte (East West University, 12/19/2010)
    Over the past two decades, norms segregating and protecting women have been breaking down. However, it is also apparent that female economic participation has in fact, marginalized women mainly because the activities ...
  • Successfully Use of Marketing Techniques in Promotion of Jamuna Bank Limited 
    Banik, Mousumi (East West University, 4/29/2010)
    This report is an individual assignment as a part of the internship programme under the BBA curriculum of East West University. The primary objective of this report is to know How this Jamuna Bank limited is promoting their ...
  • Integrated Marketing Communication Tools Analysis of City Bank 
    Tasneem, Nurun Nahar (East West University, 8/19/2010)
    In many market the availability of appropriate communication channel to customers can determine entry decision. When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, level ...
  • An Analysis on Akij Food & Beverage 
    Islam, Md. Safiqul (East West University, 8/22/2010)
    It was more than fifty years ago Akij Group emerged into the market, and it was as small-time jute traders. Entrepreneur, Founder and life time Chairman Late Mr. Sheikh Akij Uddin then initiated the business in 1950s with ...
  • An Analysis of Potential Opportunity of the Junk Food Business in East West University Campus 
    Rahman, Md. Moshiur (East West University, 4/29/2010)
    In this report we can know that entrepreneurial activity in the informal activity. When they started their business, in that time they were married or not, what is their educational level, what is their father's occupation, ...
  • “Appraisal of Credit Risk Management Policy of Prime Bank Limited.” 
    Akhter, Sharifa Tahmina (East West University, 8/18/2011)
    From the inception of the civilization the banking sector has been dominating the economic development of a country by mobilizing the saving from the general people and channeling those saving for investment and thus ...
  • “Performance Evaluation of Dutch Bangla Bank Limited” 
    Bhuiyan, Md. Mohiuddin (East West University, 4/24/2011)
    Always there are two groups under consideration of financial condition, one is the surplus until and another is deficit unit. So between these two groups easy transaction of money is very necessary and important for balance. ...
  • An Overview of Capital Structure of Engineering Industry of Bangladesh 
    Shahraiar, Salman (East West University, 12/18/2011)
    Analysis of capital structure gives an overall scenario of the company's strength and capacity to acquire capital for running as well as growing its business. Equity and Debt are two chief financing sources of a company. ...
  • Performance Appraisal of Dhaka Stock Exchange. 
    Mahmod, A.B.M Shakil (East West University, 8/21/2011)
    The Dhaka Stock Exchange is the prime bourse of the country. Through its nonstop highly fault: tolerant screen based automated trading system, the exchange can offer facilities for transparent.and highly efficient mechanism ...
  • An Appraisal of Dividesd Policy of Selected Engineering Industry 
    Hossain, Safat Iftekhar (East West University, 12/18/2011)
    Engineering sector is one of the prominent sectors of Bangladesh. It is one of the largest growing sector of our country. Almost 75000 peoples are working in this sector and it is one of the major sources for earning foreign ...
  • The Cross Section of Expected Stock Returns in Bangladesh 
    Wahiuzzaman, Mohammad (East West University, 8/18/2011)
    Project course is a part of the BBA program for its completion. Its main objective is to gather the practical knowledge. Because, only the theoretical knowledge cannot serve all the purpose. We the students of the Business ...
  • An Overview of Bangladesh Stock Market. 
    Moni, M.Moniruzzaman (East West University, 4/25/2011)
    The stock market plays various roles in an economy. It acts as an intermediary between surplus units and deficit units of the economy and facilitates savings into investments. Also by providing liquidity of these in ...
  • An Overview of National Bank Limited. 
    Day, Rajesh Kumar (East West University, 4/26/2011)
    The National Bank Limited had established in 1983, first 100 percent Bangladeshi ownedbank operating a network of 145 branches that serves rural and urban areas, and somefocus on agricultural sector. It has a wide variety ...
  • An Overview of Lease Finance of ULC 
    Mazumder, Md Ariful Islam (East West University, 12/26/2011)
    This report emphasizes on overview of lease financing and financial performance of ULC in Bangladesh 29 NBFIs are now contributing to the growth of national economy. United leasing company Ltd as a leading and pioneer NBFI ...
  • The hongkong and shanghai banking corporation. 
    Kaiser, Maheen (East West University, 8/17/2011)
    The HSBC Asia Pacific group represents HSBC in Bangladesh. HSBC Opened its first Bangladesh branch in December 1996 to provide banking services, trade and corporate services and custody services. The bank primarily focuses ...
  • Performance Evaluation of First Security Islami Bank 
    Islam, Md Rezwanul (East West University, 12/21/2011)
    Bangladesh has huge potential in Islamic banking. Those banks who are providing Shariah Banking System, First Security Islami Bank limited is one of them. FSIBL is a new generation bank. It is committed to provide high ...

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