Strategic Issues International Business & Bangladesh Perspective

Abstract

Now a day the business world is very much competitive. Previously people thought locally, after that internationally and now globally. So competition increased and situations become difficult day by day because perspective is changing. The main focus of the report will be analyzing the current international business in perspective of strategic management. Companies moving into international markets frequently duplicate the competitive strategies that they have implemented in their home markets. This is again a relatively passive approach to engaging in international business. For many companies, it may not be possible to alter successfully their basic approach towards marketplace competition; however, it is still important to evaluate beforehand whether the organization can successfully compete in foreign markets in the same way that it is competing domestically. Expansion into one or more foreign markets offers greater profit potential than other possible uses qf the organization's scarce resources. Managers often equate profit potential with the potential size of foreign markets, as we shall discuss below; however, perhaps the most important determinant of whether expansion into international markets is likely to be profitable is whether the organization possesses competitive advantages that can be relatively easily exploited in foreign markets. The cost of expanding into individual foreign markets will depend upon how the organization chooses to compete in each market. It is difficult to generalize about the factors that make one foreign market more desirable than another; however, several rules-of-thumb apply when relating an organization's competitive advantage to the attributes of foreign markets. If relatively detailed screening of potentially attractive foreign markets leads to a preliminary conclusion that going international could well be a profitable strategy, the next major stage in the analysis is to identify a relatively low cost method of supplying the foreign market. 'standard' competitive advantages identified in Industrial Economies. These relate to other firms making a similar product in the same market. Competitive advantages arising as a direct result of their international activities. The process of strategic management focuses on how an organization gains awareness of and determines its' purpose for being; objectives and aims; as well as the actual planning, implementation and evaluation of how successfully the objectives were realized. Bangladesh is a moderating influence in a consistently volatile and often mutually hostile South Asian scenario. The current macroeconomic situation in the country is, by and large, stable, characterized by a manageable fiscal deficit and a quite low current account deficit.