Abstract:
To enhance the business prospect in one industry, one company must satisfy its current customer base efficiently and at the same time innovate and introduce dynamic service offers to attract new customer base. Here, in this report I have tried to seek out the services of AKTEL and customer responses about these. Thus, I have found out a significant chunk of customers are dissatisfied with some the services of AKTEL and with the rapid improvement of these weak areas AKTEL can easily make the current customer base stick solely to AKTEL. I had a survey among subscribers of AKTEL. MS EXCEL and SPSS have been used for tabulation and regression analysis of data and for other analyses as well as graphs. Based on the findings from my research, I have recommended some options, which AKTEL should adopt to eliminate'customer gap' which has come out from the research where 'customer gap' signifies the dissatisfaction level of AKTEL subscribers regarding its services. This will help AKTEL in the long run to realize more about the characteristics of the market and thus will be able satisfy the market accordingly and which in the end will assist AKTEL to expand its market to further level.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
