Abstract:
This research is focused on the consumers of Bata shoes in Bangladesh. People from the
older group and the younger group are included as observations of this study, to find out
if there is any similarity in the perceptions of these two groups about Bata brand. First, I
have gone through the development of the research fiamework. Secondary datawere
collected from Internet, news relea$es, Journals and advertisements. By doing a pilot
survey and from the secondary dataanalysis I have found 20 triggeringfaclors in terms of usinglpurchasing shoes. These factors generally influence a customer when helshe
buys shoes. A few Depth Interviews were also be conducted ofpeople from different grounds like businessmen, students (both male and female), and housewives etc. to
identi$'their views about purchasing shoes. Information about those environmental
factors that affect the purchasing behavior of consumers was gathered as well. Finally I
have defined the broad and specific objectives to develop research questions, Epe of
research to be undertaken and hypotheses in contrast with the findings to provide a
conclusion with signifi cant recommendations.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
