Mortgage and Auto Loan of Standard Chartered Bank, Bangladesh”

Abstract

The Banking industry is one of the most attractive industries in Bangladesh. Every year, this industry is growing at a higher pace with a number of multi-nationals coming in the competition. Among different multinational banks those are operating in Bangladesh, Standard Chartered Bank (SCB) is considered to be the largest banking service provider in the country. With the global slow down in the face of rising competition, the customers faced in the rising increasing array of fmancial products and services and expecting more from providers in loans of customize offerings, value, ease of access and personalized services. As a result, retaining customers and minimizing stake are both major concern for financial service institutions nowadays. At present, Standard Chartered Bank is operating in the country with quite a good number of Auto Loan customers and a reasonable number of Mortgage customers and of course both of these products are potentially lucrative for SCB. But the current trend of Auto Loan financing indicates a rising rivalry among the different competitors in the industry Therefore, this study tries to give some suggestions of improving these two services offered by the bank based on the present market scenario and SCB position in the related field. And also comparative analysis with other banks are depicted to make statement more strong. Ongoing project information of the 19 partner developer companies of SCB is tabulated here. Also all the findings from the survey conducted in the fifty Car Dealer Showrooms are also depicted in details in this part. Eight and flnal chapter consists of the recommendations which have drawn on the basis of flndings from the Auto Loan part.