Abstract:
The innovation of Television has a great impact on human civilization. It is such a media
where we can simultaneously watch visual and heard audio But television nowadays not
only a device of entertainment It is also a symbol of style, prestige. And the Television
companies continuously try to improve the Owen brand picture quality and sound system. It is a media, which help us to refresh after working one the other hand it entertain us. In Bangladesh there are many company marketing many television Brand among them according to Quality, Price, Prestige and Exclusiveness I select four Television As competitor of Sony they are Philips, Samsung, LG, and Panasonic. Those televisions are actually worlds famous brand and also welcome by Bangladeshi people. Television market survives in a hyper competitive environment where different brand take deference strategy to compete with other. It is very difficult to entire in this market. In the report I try to focus what is the strong and weak point of those companies as well as their market position. For this reason we are getting quality television at a reasonable price at Bangladesh.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
