Customer Dissatisfaction of BRAC BD Mail Network Ltd.

Abstract

This report is based on the three months internship at BRAC BDMaill Network Ltd, one of the leading and pioneer companies in the ISP sector. This report is prepared in two parts, organization and the Project part. The organization part shows details about the organizational aspects like objective, purpose, structure, and activities. The project part will show the analysis, findings, and recommendation. BBN has started its operation in 1997 as a commercial venture of BRAC. BRAC is the number one NGO in Bangladesh operating after the liberation. By this time BRAC has achieved a very strong reputation not only in Bangladesh but also in the world for its activities. Since BBN started its operation as a part of BRAC it also gained a good reputation in its field. The Internet service market is more or less big and profitable one in Bangladesh. That is why numbers of ISP comes in the market every year. Currently 45 ISP is running its operation in Bangladesh. The best knows are BBN, Bangladesh Online, Proshika Net, Agni, Access Telecom, Grameen Cyber net, Aftab IT, Bdcom Online, Gono Net, ISN Ltd, etc. BRAC BDMail Network is facing a very strong competition against them. BBN is providing mainly eight types of services to the clients, those are the PPP, Email to fax, Fax to Fax, Leased line, UUCP, LAN solution, software and web page developing, and radio linking. BBN currently owns 4000 PPP subscriber that is about 7% market share. Number of Fax to Fax subscriber 2000, number of Email to Fax client 1500, number of Software Client 10, number of leased line about 10, number of web clients about 20.