Abstract:
The Market of the Oil well cement in Bangladesh at the moment is very small. In fact presently there are only 3 oil and gas exploration company that are consuming oil well cement they are Shell, Unocal and Bapex. Two drilling and cementing organizations, there are -schlumberger and BJ services, that are engaged in drilling service for the organization. The oil and gas companies made an agreement with the drilling companies 10 drill the well for them. Scancem Bangladesh Ltd. can introduce oil well cement towards the users after having the approval by the API specification and they had to create a good link with the oil and gas exploration companies and the other oil well cement related organizations to lunches the product in Bangladeshi market The market of oil well cement is very small and the number of user is very few. So the here the Scancem Bangadesh Ltd. should follow the relationship marketing to capture the market.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
