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Browsing Center for Research and Training (CRT) by Subject "Green Messages on the Audience of Dhaka City"

Browsing Center for Research and Training (CRT) by Subject "Green Messages on the Audience of Dhaka City"

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  • An Assessment of the Impact of Green Messages on the Audience of Dhaka City 
    Islam, Md. Sohel; Hossain, Md. Munir; Hassan, Rumman (East West University, 1/1/2011)
    Previous research has shown the impact of various message formats on consumer behavior. Much work has been done to ascertain the impact of the various types of appeals (rational, fear, and guilt), and degree of customer ...

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