An Appraisal of The Development program for New Joiners British American Tobacco Bangladesh Co. Ltd

Abstract

British American Tobacco is one of the leading multinational organization in the country. As a well-respected local company fostering freedom of expression and independent thought in a business culture which values diversity, creative thinking and an enterprising approach to challenge, they are privileged to attract and retain experienced managers and graduate of the highest caliber in the country, The diversity of BATB’s people is used to strengthen performance and to win as a team. BATB’s world class people work as a team to meet challenges in ever changing business environment. It recruits young energetic persons as territory officers (TOs). The company follows a Development Program (including program) in absorbing their new recruits in territory officers (TOs). The process allows the new joiners to be able to get their feet wet regarding various aspects of the company’s operation, strategies etc. This induction allows them to visit certain key managers and get their brifing regarding BATB operation, different policies, strategies, different department and other related areas of their requirements. The existing Development Programs has some limitation regarding its structure and guidelines, so the company restructures the development program for its benefit and for servicing the knowledge to the new joiners more in professional and way. The objective of the development program is to share the learning with the new joiners more in efficient and consistent way so that it reinforces their field of operation. British American Tobacco Bangladesh is a company of great strengths especially in people. Significant investment in people development through local and international training and embedding their corporate values has fostered a culture that encourages global interaction of talent. As a well-respected local company fostering freedom of expression and independent thought in a business culture which values diversity, creative thinking and an enterprising approach to challenge, they are privileged to attract and retain experienced managers and graduate of the highest caliber in the country. The diversity of BATB’s people is used to strengthen performance and to win as a team. BATB’s world class people work as a team to meet challenges in ever changing business environment. The aim of the people of BATB is to serve their customers and consumer and they continuously seek to improve their product and services to deliver world class quality standards. The Development Program is a training program for the new joiners of BATB mainly for the territory officers (TOs). The objective of the program is to develop the effectiveness of the learning process during the induction session. The development program is basically a tool for making known to the company policy and strategy as well as to enhance business awareness for new joiners. The proposed development program is consist of four phases where the existing one was of two phase. In the first phase (12 days induction the Territory Officers (TOs) get the induction at BATB Head Officers and later they attached with Ellipse (Distributor House). During the second phase the get back to the head office and share their learning with different managerial personal. At third phase they get known to the market environment, trade marketing and distribution strategy. In the fourth phage the company develops an on the job training process mainly improving their managerial and functional skill where each of the Tos gets back to the Head Officer at Dhaka after each month for their attachment with different functional areas. According to the proposed development program each of the new joiners will get the induction in a systematic and consistent way and more in efficient form. It is developed more in structured and effective form. The proposed program puts more emphasis on the induction schedule composed of induction topics as well as its relevant objectives, managers and alternative manger’s name and consecutive date and time during the first phase. This helps both the new joiners and the managers to save their time and provide the massage in effective manner. This program also helps to develop the inner capacity of the TO’s in their field of operation.