Abstract:
The report on the “an appraisal of Standard chartered bank (Dhanmondi Branch)” highlights two areas of personal banking, Customer satisfaction and financial consumer products. The whole report has been divided into main parts, as required by all internship reports. Those parts are the organization part and the project part. After a brief introduction organization part begins. Its operation in Bangladesh, the divisions of banking, and a list of services provided by each division. The project part is further divided into customer service analysis and financial analysis of two consumer products of the Standard Chartered Bank. The customer service analysis first explains why this analysis has been made its purpose scope and limitation. Then it moves to the survey briefing the audience on the number participants of the survey, where it has been conducted and so on. Then comes the analysis part where the survey figure has been tallied and percentage of response presented in table. After that, findings from the survey and the interview are presented followed by a summary of findings. Next suggestion made by customers during the survey is conferred shortly followed by the recommendation and conclusion. The financial product analysis was assumption. The product analysis part ends with a short conclusion stating the product category currently available with the bank and how it has been affected recently due to change in rule and regulations. The whole report ends with a short conclusion stating the scope of the study anyhow it has diverted from the proposal.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
