Abstract:
Advertisement is a kind of communication which has an influential control over people and their
behavior. The language used in the advertisements has the power to charm the audience and play
an intrigue to take control over them. It is also a part of social process. Without language the
whole idea of advertisements is vague and useless because an ad cannot convey the exact
messages only by using music, expressions, backgrounds and dance movements; to show or
promote one’s business strategies one must have to use effective and attractive words or in other
word right use of correct languages in appropriate situation. The audience cannot avoid the effect
of it as advertisements have dominance to influence them. The study concentrates on the use of
language in some ads (beauty product and telecommunication advertisements) to show how these
advertisements use language as a medium to grab audience’s attention. It tries to understand how
these ads can increase their customer rate by using “one line statement” or “a simple bolded
phrase”. Some company target audience by using words like “Jhakkas” “Fatafati” wheres others
make ads for women by using words like “Shundori”, “Rupoboti” etc. It’s all based on the magic
of language that gives life to advertisements. The study also attempts to have a critical analysis
to understand the influence of these advertisements on language, society and culture.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of MA in English Language Teaching of East West University, Dhaka, Bangladesh
