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Factors Influencing the Consumers Buying Behavior of Impulse Goods

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dc.contributor.author Habib, Md. Javed
dc.date.accessioned 2018-01-31T09:28:06Z
dc.date.available 2018-01-31T09:28:06Z
dc.date.issued 8/19/2010
dc.identifier.uri http://dspace.ewubd.edu/handle/2525/2443
dc.description This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh. en_US
dc.description.abstract Impulse goods are not necessity in our daily lives. The demand for these types of products creates immediately most of the time. Both in rural and urban areas the demand for impulse goods is huge. Many local and foreign companies produce different types of impulse goods to satisfy consumer's demand. In my research I take four types of impulse goods (chocolates, biscuits, ice-cream, and chips). Companies offer more variety with different taste, packaging of these types of impulse goods. In here companies are successful to attract customers and create demand in consumers mind for impulse goods. The factors that are used to identify the influences on consumers are discretionary income, occasion, brand image, packaging, promotional activities, and in store environment. The respondents are the students of East West University and the sample size is 40. The study illustrates the various responses from the survey respondents which were later used as input for further data analysis to get the statistical output of the research. This research has identified certain important findings both for market researchers as well as students involved in academic researches. The research can be used for the basic understanding of the market dynamics when it comes to the factors that influencing consumers buying behavior of impulse goods. 71Page en_US
dc.language.iso en_US en_US
dc.publisher East West University en_US
dc.relation.ispartofseries ;00244 BBA
dc.subject the consumers buying behavior of impulse goods en_US
dc.title Factors Influencing the Consumers Buying Behavior of Impulse Goods en_US
dc.type Thesis en_US


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