EWU Institutional Repository

Browsing Working Paper 2013 by Title

Browsing Working Paper 2013 by Title

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  • An Investigation into Viewers' Evaluation of Advertisements 
    Huda, SSM Sadrul (East West University, 1/1/2013)
    The influence of advertisement on the viewers mind and action is always an issue of interest for the advertisers, academicians and also for the researchers. This paper is an attempt to explore the views of the ad audience ...
  • Practices of TQM in the Garment Sector of Bangladesh-An Empirical Investigation 
    Ferdousi, Farhana; Shabnam, Saadia (East West University, 1/1/2013)
    Organizations worldwide have been exploring ways to improve business practices to gain competitive edge. An increasing number of organizations in developing countries are practicing Total Quality Management (TQM) in order ...

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