Effectiveness of the Billboard Ads in Dhaka City

Abstract

The research I have undertaken is to measure the effectiveness of the billboard advertisement of FMCG in Dhaka city. By conducting this research I am going to identify if the billboard advertisement are performing effectively according to the intention of placing advertisement in billboard. Billboards are usually uses as a promotional vehicle for reminder advertisement. In this research I am going to access the influence of the billboard advertisement on consumer while they are making their acquisition decisions on particular FMCG goods. To attain my objective I will match the preferences of the consumer groups regarding billboardadvertisements with respect to the memorability of the consumers about the billboard advertisements. In this portion of the research I am going to conduct a back ground study to sort out the managerial problems regarding the billboard advertisements.