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Vol. 2, No.1, 2011
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Browsing Vol. 2, No.1, 2011 by Issue Date

Browsing Vol. 2, No.1, 2011 by Issue Date

Now showing items 1-8 of 8

An Assessment of the Impact of Green Messages on the Audience of Dhaka City

Islam, Md. Sohel; Hossain, Md. Munir; Hassan, Rumman (East West University, 1/1/2011)

Previous research has shown the impact of various message formats on consumer behavior. Much work has been done to ascertain the impact of the various types of appeals (rational, fear, and guilt), and degree of customer ...
Role of Women in Processing and Marketing of Dry Fish from Coastal Bangladesh – An Exploratory Study

Rabbanee, Fazlul Kabir; Yasmin, Sanoara (East West University, 1/1/2011)

Women fisher folk play a significant role in creating income generating activities (IGA) in different levels of dry fish marketing structure in coastal Bangladesh. This paper focuses mainly on the role of fisherwomen in ...
Prospect of Implementing Total Quality Management Approach in Commercial Banks of Bangladesh

Barua, Bikash (East West University, 1/1/2011)

Total Quality Management (TQM) drives an organization towards better performance through developing a concrete organizational system. In this paper, the objective is to identify the prospect of TQM implementation in the ...
Estimation of Export Supply Model of Bangladesh: Cointegration and Vector Autoregressive Approaches

Moniruzzaman, Md. (East West University, 1/1/2011)

The broad objective of this study is to empirically estimate the export supply model of Bangladesh. The techniques of Cointegration, Engle-Granger causality, Vector Error Correction and Vector Auto-regression are applied ...
Critical Explorations into the Politics of Institutionalized/Estatized-Human Rights and Adivasi Displacement and Dispossession in India

Kapoor, Dip (East West University, 1/1/2011)

This paper advances the proposition that a dialectical appreciation of the politics of state-institutionalized human rights in colonial and neoliberal hegemonic (imperial) contexts helps to shed light on why Adivasis facing ...
The Mediating Role of Organizational Environment in Faculty Talent Retention: A Case Study in Bangladesh

Ashraf, Mohammad A. (East West University, 1/1/2011)

The objective of this paper is to analyze the mediatory role of organizational factors linking the human resource management practices and talented employee retention. To attain this objective, the paper employs the ...
The Most Important New Literacy?: Overcoming Seemingly Impossible Obstacles to Make ‘Education for All’ and Related UNESCO Goals and Policies a Reality in the 21st Century

Richards, Cameron (East West University, 1/1/2011)

Aspirations to achieve UNESCO’s millennium goals by 2015 increasingly seem to many people as an ever remote possibility and even an impossible or utopian dream. With reference to the particular policy commitment of ‘Education ...
Consumer Choice of Soft Drinks: A Causal Path Analysis

Arafat, Mohammad A. (East West University, 1/1/2011)

This paper presents a framework for assessing consumer perceptions on soft drinks evaluation. This study clarifies the roles of perceived quality, perceived product attributes, perceived product availability and perceived ...

Browsing Vol. 2, No.1, 2011 by Issue Date

Browsing Vol. 2, No.1, 2011 by Issue Date

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