dc.contributor.author | Mandal, Somdatta | |
dc.date.accessioned | 2018-11-13T10:23:50Z | |
dc.date.available | 2018-11-13T10:23:50Z | |
dc.date.issued | 7/1/2011 | |
dc.identifier.uri | http://dspace.ewubd.edu/handle/2525/2833 | |
dc.language.iso | en_US | en_US |
dc.publisher | East West University | en_US |
dc.subject | Marketing Fiction in a Globalized Context | en_US |
dc.title | Of Books and their Covers: Marketing Fiction in a Globalized Context | en_US |
dc.type | Article | en_US |