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Discourse Structures in Bangladeshi Educational Advertisements: A Critique

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dc.contributor.author Haque, Muhammad Shariar
dc.date.accessioned 2018-11-15T10:05:34Z
dc.date.available 2018-11-15T10:05:34Z
dc.date.issued 1/1/2013
dc.identifier.uri http://dspace.ewubd.edu/handle/2525/2845
dc.description.abstract It is virtually impossible to get away from advertising, yet we know so little about it. Visual (pictorial) and verbal (textual) elements in advertisements mesh to send the appropriate message to the target audience. At times the ethical/unethical divide is unclear, raising questions regarding the subtle distinction between persuasion and manipulation. In Bangladesh, private universities use specific discourse structures in their admission ads comprising linguistic and visual elements to advertise to their target audience. In order to convince and influence the target audience, sometimes advertisers resort to particular choices of discourse structures that at one level aim to attain a communicative goal by providing necessary information, but upon critical analysis, at another level intend to attain a communicative goal through manipulative means en_US
dc.language.iso en_US en_US
dc.publisher East West University en_US
dc.subject Advertising in Bangladesh, ethics in advertising, three-dimensional discursive model (TDM), communicative goal, discourse structures en_US
dc.title Discourse Structures in Bangladeshi Educational Advertisements: A Critique en_US
dc.type Article en_US


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