Abstract:
Bangladesh is a country with both natural and cultural resources that can be
developed as tourist destinations. The country has enormous prospects in
tourism industry, but this industry is not well managed. This study aimed to
analyze the strengths, weaknesses, opportunities and threats (SWOT) of
tourism industry in Bangladesh from a sustainability perspective to explore
the potential implications of developing sustainable tourism. A qualitative
case study design was undertaken for this paper. This study applied the core
concept of sustainability for the data analysis. Data were collected by
conducting semi-structured interviews with 20 tourism- related key
professionals and tourists. Using a qualitative content analysis technique,
we find that the country has immense opportunities to create jobs for
youths, promote local culture, encourage local entrepreneurships, and above
all increase economic benefits through developing sustainable tourism,
which can also contribute to achieving the targets of Sustainable
Development Goals by 2030.
