Abstract:
Human resource is the only competitive tool that can be protected from
imitation by competitors. Highly satisfied employees contribute in acquiring
competitive advantage. Contribution Factor and Return Factor explain the
satisfaction level of a banker. Not only compensation package (Return
Factor) but also good-to-work surroundings (Contribution Factor) can
increase the satisfaction level of an employee. Employers must consider the
two factors to create a pleasant working environment which will result in a
bunch of satisfied and motivated employees who can become the source of
competitive advantage for the organization.
