Plastic Card Market of Bangladesh: Sales Management of BRAC Banks Cards

Abstract

The Banking industry is one of the most attractive industries in Bangladesh. Every year, this industry is growing at a higher pace. With this growth the modernization of banking systems has also improved a lot. In this current world of improved technology banking is entirely dependent on real online system. Plastic card has been the revolutionary product for the banks. Plastic card means the plastic card (Debit cards, credit cards, cash cards, A TM cards, charge cards etc) which has substituted the demand of cash. The invention of Automated Teller Machines and the Point of Sales (p.O.S.) has created the opportunity of using these kinds of cards all over the world. With the rapid growth of this product all over the world, Bangladesh is also not lagging behind. The entrance of multinational banks in the country and simultaneously the emergence of Private Commercial Banks have made this business very competitive. In this competition the Nationalized Commercial Banks are also taking some forward steps by introducing Q cash and E cash types of products. As an employee of the fastest growing bank of Bangladesh we are also trying to capture that field. In fact BRAC Bank has taken the plastic cards market up to certain height for which we can be proud of. Now every private bank wants to make their base strong by offering new products every now and then in this field as nowadays an account holder's first priority would be having an A TM cards, Credit cards etc. In this report I tried to highlight different: card business and also wanted to compare those products with those of BRAC Bank. BRAC Bank's target is always to attract the potential customers at newly invented and unique products. In this report we also have discussed different aspects of plastic money and wanted to represent a common and productive structure in this business.