Abstract:
This is the age of change in life style of the population of country. With the change of life
style the buying behavior of the customers are changing so the business pattern is also
changing. The concept of super market is old but in our country people were not used to
buy from super market as they had the perception that shopping at super market is
expensive, status oriented and so on. But things have changed now, people start giving
importance on environment and service along with product, price and quality. So the
potential in this sector is booming and the businesses are willing to invest in this area
that's why different research and analysis is going on to identify the way to attract the
consumer in the superstore.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
