Abstract:
This paper aims at identifying the most and the least influencing factors on the
Bangladeshi investor behavior. It develops a modified questionnaire. The questionnaire included thirty-three factors that belong to six variables: firm image, accounting information, authenticity or reliability, expert's advice, personal financial needs and demand of common stock. The main findings: (i) firm image, accounting information and authenticity or reliability are the most influencing variables on the Bangladeshi investor behavior; (ii) experts advice & personal financial need are the least influencing variables for the Bangladeshi investors.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
