Consumer Brand Perception and Perception of ‘ ACME’ Juice, Water and Tea of the ACME Agrovet and Beverages Ltd.: survey, findings analysis and recommendations

Abstract

This report has been prepared as a partial requirement of internship of BBA Program, East West University, within the recommended 13 weeks that has been allocated for it. This report is prepared for M Sayeed Alam, Faculty, and East West University. The topic of the report is "Consumers' Brand Perception of Portfolio ACME". The report starts with relevant company information, stepping into the history of the company with the current scenario. Then the organizational hierarchy is also provided. This shows the important persons behind the company's success and future . Organizational SWOT and PEST are also done as part of the external factors ' judgments. Then different factors are taken into consideration which added a different dimension into he company's operating factors. The paper then goes into the research work that is being done as a form of survey by llling questionnaire. It starts with the research proposal and introduction of the research. The research work then gives a brief description of the products and then detailed descriptions of the survey and their outcomes. The paper then unfolds the analysis part and the detailed explanations of the different factors which are being surveyed on. After completing the analysis, the research ends with some valued recommendations, which consists each and every product.