Brand Management of Banglalink

Abstract

Tod ay, with universal awareness of communication, Bangladesh is a "true growth market" for mobile telephony. A billion people worldwide make the choice to use cell phone. Governments globally earn over eight times more revenue from Telecommunication sector than shareholders. And as mobile becomes more prevalent it will in turn foster economic growth which again in turn still lead to more disposable income for every Bangladeshi and more taxes for the government. The growth might outright explode, provided the government could be convinced to forgot the handset tax of US$ 25 per set. Within the next five years the market would grow to around 20 million subscribers-effectively 400 per cent of what it is today. The industry supports 100 million jobs. In a country where less than 4 percent of the population currently enjoy what calls" mobile freedom", the potentials for growth in the sector is vast as a vast majority of people in Bangladesh-nearly 135 of them-are yet to be linked. Banglalink, will make mobile affordable to allow more people in this country to enjoy mobile freedom. .Banglalink is the new brand name for erstwhile Sheba, which has been taken over by Orascom Telecom Holding, an Egypt-based company, now expanding into the emerging markets. Banglalink designs and builds complete communication infrastructures. They also operate them. And because the business is communications, they make the business to listen. Only by feeling what the world wants to say they can provide the best means for saying it. When the world has a voice, it can change itself for the better. At this level the need for the cell phone in our country is increasing. With the increasing demand of the mobile phone, Banglalink provide people the best facilities and networking at a reasonable price. The objective of my report is to figure out the brand management regarding the quality and demand of the customers.