Abstract:
In the Bangladeshi business sector, the Marketing activities are getting more and more importance each and every day. And understanding and being able to predict the consumer behavior are vital factors in planning, developing and implementing a successful Marketing plan, which in tum ensures the success of a product. In recent years marketers in Bangladesh have put a lot of emphasis on this aspect of
marketing. As a result, numerous attractive and successful products and promotional messages have been generated based on the findings of consumer behavior. This report will focus on DEKKO Spice powder. and its Integrated Marketing Comunication"Plan and Expenses. In recent years, DEKKO Group of Industries has emerged as a leading corporate body in Bangladesh and a big chunk of its success is attributable to its thorough marketing plans, which apply the theories of integrated Communication effectively. In case of DEKKO Foods Ltd. the scenario is not different and the tools Communication effectively. In case of DEKKO Foods Ltd. the scenario is not different and the regarding this fact was found on a regular basis and the report will explain the significant applications of promotional activities of DEKKO Spice Powder. Besides, the report will provide certain guidelines for DEKKO Foods Ltd., which, if implemented properly, will ensure future success of DEKKO Spice Powder.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
