Project Report On Market Prospects and Aspects of Local Footwear

Abstract

Footwear units vary in product line, production capacity ali~d exposure to domestic and foreign markets. The relatively large ones manufacture multiple items such as leather shoes, sports and trainer shoes, canvas and leather sandals, jute shoes, chappals (slippers) and shoe uppers. These units constitute the largest share of the export market. Country's footwear industry is growing at 32 percent, leather industry 20 percent and leather goods industry 25 percent annually. We should keep our eye on this sector for our countries prosper. Bangladesh is one of the lowest shoe consuming countries where a person uses only 0.8 pair shoes annually. Only 10 percent of people of the country use leather shoes but the number are growing every year. The local market size of footwear is Tk 1600 crore. The country's footwear industry is growing at 32 percent each year, so that we should emphasize more on this industry and the government should lift import duty on rawhide. In fine I can say that this report will be effective for the footwear industry to find out the real picture or the effectiveness of the industry. This will be a good guideline that what variables should receive more attention than others, which factors affect the choice of the consumers and what is the real effect of the profit level of these variables.