Abstract:
Soap is a very important consumer good. Now a days people do not think about a day
without soap. There are various soap in the market all are not same. Different
soap gives you different features then others. In our country, there are least 20 soap they
are local but unfortunately the different forager company acquires some of them.
However, here we are come to find out how to create a new brand and then how to
sustain in the market. That is the main object of this report. But it also true that if we not
identify our customer then we must go in the past time history. So it is also important that
we describe the policy of identify the way to understand the customer. This is my individual challenge to the marketer that how to develop brand equity and for that I am desperate to make it best. To make it best I gather all the relevant importation what I can. Here I introduce a new kind of soap to introduce that soap that in the market.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
