Project on Promotional Activities & Customer Services of Bangla Link

Abstract

The telecom industry of Bangladesh is,at the moment, experiencing accelerated growth. According to one telecom analyst, Abu Saeed Khan, the growth curve may resemble a "hockey stick" by the of 2005 and it really has been proved to be true. All credit of this fact goes to Orascom's acquisition of Sheba Pvt. Telecom in the previous year. Considering its track record, people knew that the newly formed Banglalink™would shake the market somehow. Since its entry into the market, the -company has managed to make the others stand up and take notice. its subscriber base is growing at an accelerating rate per month, which really becomes a threat t-o the market leader as well. Plotting the position of Banglalink™ in a BCG matrix reveals that the business is acquisition mark, and with more investment injected into the company item come closer to, if not become, the star. This will be the likely scenario, as the CEO of the company announced during a press conference recently that it is planning to invest a further $180 million for expansion purposes. Analysis of Banglalink™, it can be seen that Banglalink™ is strong enough especially from capital side and able to solve its weakness quickly. The market competition is showing that GP has already built brand equity among its subscribers. Thus far, it has been able to hold on its leadership without doing very much. However, this is likely to change soon with the other telecom companies taking steps to increase their market share companies. Few months ago, people used Banglalink™ SIM as a second SIM, but days have changed; Now people are more likely to use Banglalink™ 81M as the first one due to its hew pre-paid &post-paid tariff and other promotional activities.