Marketing Prospect and Customer Satisfaction of Keari Ltd.

Abstract

Real Estate business built multi storied building. These were built for office and commercial purpose only. But now-a-days multi storied building is used for living. It is a new phenomenon in Bangladesh. People prefer multi storied building because of scarcity of open space in the important areas of the city, hazards of purchasing land and repaid increased in population. The people want to take place in the central part of the city for avoiding the traffic chaos and jam. It is a dream to middle class people of our country that they have an own house or land in city area. House ensures the social security. People gather in Dhaka and other small city because of increasing people. According to the statistics, in near future the people of Dhaka City will around Scorer and 22 lacks. So it is very difficult to lead life in city area. Apartment building is an essential part of modern urbanization. But it is very difficult to purchase a land, house or apartment. There is no adequate land to build a building in the Dhaka City. Land source is limited. In consequent, the price of land is very high. No middle class people can buy a land by his saving or income. It also mentioned that not only middle class some higher-class people could buy it by his savings. If one wants to build a building by purchase a land in lieu of purchase a flat in Dhaka City or other city in country, one can take help from some real estate company. I have tried of level best to represent the present situation of Real Estate industries in Bangladesh. Though Bangladesh is a poor country but people are very much concern about their housing facilities. In this case, they are seeking all time comfortable and luxury building and apartment. As a result, this sector is increased day by day. Land Development project create a new dream for middle class. They can easily purchase a land by installment in Dhaka city or other city area. KEARI LIMITED is making an opportunity for middle class people. Those who are not able to buy a land at a timed they are able to buy a land by installment. But it is in Hemayetpur in Shavar. I hope this sector is increased day by day.