An Overview of Asiatic Mindshare & Demand Forecasting for Imported TV Software for the C&S Channels in Bangladesh

Abstract

MindShare is created in 1997 as the first truly global full-service media company. This is now a team of 5,300 people in 66 countries around the world. Asiatic MindShare started its operation in Bangladesh in June 2001 as a joint venture of MindShare World and Asiatic MCl, one of the leading advertising agencies in Bangladesh. Since then it has been bringing significant changes in local media scenario and of course in their clients' media investment. tn Bangladesh, it is the first of its kind, as it is a complete media planning, buying & research company. It is a driver of media research in Bangladesh media market. For the upraising media industry of Bangladesh, MindShare is no more a media company; rather it's an essential tool to improve the market. "Closeup1", "Lux-Channel I Super Star" and many other products of MindShare are not only appreciated in locally, but also these are some ideal for the earth. Beside the media planning and implementation, MindShare do extensive research to provide better benefit to the client. This is a research, done in a very professional way, to find out the market opportunity for the demand of imported TV software in the C&S channels in Bangladesh. To fulfill the objective some information was very important like the rate of airing imported TV program, is the number increasing or decreasing, what time the channels want to air these program, which types of program they want to air, where they get these software and so on.