Compilation of Available Secondary Source of Information on Economic and Demographic indicator of Bangladesh at Lever Brothers Bangladesh Limited (LBBL)

Abstract

As per regular curriculum of BBA degree we do internship program. To be a Business Graduate it is necessary to qualify- & attending the program entitled "internship program", I have prepared this report titled "Internship Report", project of Consumer & Market Insight Department at Lever Brothers Bangladesh Limited (LBBL). According to the project 'Compilation of available secondary sources of information on Economic & Demographic indicators of Bangladesh' I have to collect data from various sources, which will be helpful for the business perspective of Lever Brothers Bangladesh Limited (LBBL). Lever Brothers Bangladesh Limited is a part of a multi-local multinational company that deals with a large number of brands. To trigger interest among its regular consumers, company needs to focus on consumer and market research. CM! department deals with consumer and market research. To know their consumer & market in a more apparent & effective way, they need secondary information available on economic & demographic indicator of Bangladesh. GDP, PCI, PCC, PPP, Literacy Rate, Poverty, Occupation, media Habit, Electrification, Living Standard, all these indicators has been analyzed considering Population, Household characteristics. In the fiercely competitive world today, it is very important for a company to have the knowledge of its market. All of the :fmdings from my work will help us gain a better understanding of the people and development of the country. Hopefully it will also contribute to Lever Brothers by helping it devise better and more effective tools for its brands.