Influential Role of Language on People through Advertisements

Abstract

Advertisement is a kind of communication which has an influential control over people and their behavior. The language used in the advertisements has the power to charm the audience and play an intrigue to take control over them. It is also a part of social process. Without language the whole idea of advertisements is vague and useless because an ad cannot convey the exact messages only by using music, expressions, backgrounds and dance movements; to show or promote one’s business strategies one must have to use effective and attractive words or in other word right use of correct languages in appropriate situation. The audience cannot avoid the effect of it as advertisements have dominance to influence them. The study concentrates on the use of language in some ads (beauty product and telecommunication advertisements) to show how these advertisements use language as a medium to grab audience’s attention. It tries to understand how these ads can increase their customer rate by using “one line statement” or “a simple bolded phrase”. Some company target audience by using words like “Jhakkas” “Fatafati” wheres others make ads for women by using words like “Shundori”, “Rupoboti” etc. It’s all based on the magic of language that gives life to advertisements. The study also attempts to have a critical analysis to understand the influence of these advertisements on language, society and culture.