EWU Institutional Repository

Influential Role of Language on People through Advertisements

Show simple item record

dc.contributor.author Hamid, Sadia
dc.date.accessioned 2017-06-13T04:12:14Z
dc.date.available 2017-06-13T04:12:14Z
dc.date.issued 8/5/2015
dc.identifier.uri http://dspace.ewubd.edu/handle/2525/2178
dc.description This thesis submitted in partial fulfillment of the requirements for the degree of MA in English Language Teaching of East West University, Dhaka, Bangladesh en_US
dc.description.abstract Advertisement is a kind of communication which has an influential control over people and their behavior. The language used in the advertisements has the power to charm the audience and play an intrigue to take control over them. It is also a part of social process. Without language the whole idea of advertisements is vague and useless because an ad cannot convey the exact messages only by using music, expressions, backgrounds and dance movements; to show or promote one’s business strategies one must have to use effective and attractive words or in other word right use of correct languages in appropriate situation. The audience cannot avoid the effect of it as advertisements have dominance to influence them. The study concentrates on the use of language in some ads (beauty product and telecommunication advertisements) to show how these advertisements use language as a medium to grab audience’s attention. It tries to understand how these ads can increase their customer rate by using “one line statement” or “a simple bolded phrase”. Some company target audience by using words like “Jhakkas” “Fatafati” wheres others make ads for women by using words like “Shundori”, “Rupoboti” etc. It’s all based on the magic of language that gives life to advertisements. The study also attempts to have a critical analysis to understand the influence of these advertisements on language, society and culture. en_US
dc.language.iso en_US en_US
dc.publisher East West University en_US
dc.relation.ispartofseries ;ENG00140
dc.subject Advertisements, TVC, Linguistic tools, Persuasion, Manipulation en_US
dc.title Influential Role of Language on People through Advertisements en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Advanced Search

Browse

My Account