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Fullmetal Alchemist Brotherhood and the Cool Japan Strategy: Exercising Soft Power with Brilliance

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dc.contributor.author Tishi, Shuhrat
dc.date.accessioned 2017-09-26T06:01:34Z
dc.date.available 2017-09-26T06:01:34Z
dc.date.issued 5/30/2017
dc.identifier.uri http://dspace.ewubd.edu/handle/2525/2295
dc.description This thesis submitted in partial fulfillment of the requirements for the degree of MA in English Language and Literature of East West University, Dhaka, Bangladesh en_US
dc.description.abstract Fullmetal Alchemist Brotherhood (FMAB), an anime adaptation of the famous manga Fullmetal Alchemist by Hiromu Arakawa, adopts the western elements of society and life, and adapts them according to the corresponding eastern values. By doing so, it attracts the viewers all around the world towards the eastern way of life, inspires them to explore the East and infuses the eastern ethics into them. It is an ideal representation of the Japan’s exercise of soft power through cultural diplomacy. This research inspects the anime under various lights, especially philosophy and politics, to excavate how this anime is subtly transforming the masses’ perspective of life. Simultaneously, it focuses on the Japanese strategy of alluring the international audience towards them, and changing their point of view about the country. Thus, in the two chapters, this dissertation explains, using FMAB as the text, how Japan is using its cultural elements, especially the creative industry to execute soft power and public diplomacy on the international audience. en_US
dc.language.iso en_US en_US
dc.publisher East West University en_US
dc.relation.ispartofseries ;00151 ENG
dc.subject Fullmetal Alchemist Brotherhoo en_US
dc.title Fullmetal Alchemist Brotherhood and the Cool Japan Strategy: Exercising Soft Power with Brilliance en_US
dc.type Thesis en_US


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