A Study on Pharmaceutical Promotional Practices in Bangladesh with Respect to USA and India

Abstract

In an attempt to study the promotional strategy of pharmaceutical products in Bangladesh compared to other countries like USA and India, this research has been organized and arranged. For the research purpose, I have collected the secondary review data via internet, some journals and books. The secondary review data contains the promotional strategy of pharmaceutical products in USA and india. The primary review data is collected Questionnaire survey of the doctors to know the promotional behavior of pharmaceutical products in Bangladesh. Few marketing experts of the leading pharmaceutical companies were also interviewed to have an insight on pharmaceutical promotional practices. The research will help to understand how the promotional strategy of Bangladesh is more or less similar and comparable to USA and India.