A Study on Pharmaceutical Promotional Practices in Bangladesh with Respect to USA and India

Nancy, FatemTuz-Zuhura

dc.contributor.author	Nancy, FatemTuz-Zuhura
dc.date.accessioned	2018-01-31T09:28:33Z
dc.date.available	2018-01-31T09:28:33Z
dc.date.issued	12/29/2009
dc.identifier.uri	http://dspace.ewubd.edu/handle/2525/2451
dc.description	This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Pharmacy (B.Pharm) in East West University, Dhaka, Bangladesh.	en_US
dc.description.abstract	In an attempt to study the promotional strategy of pharmaceutical products in Bangladesh compared to other countries like USA and India, this research has been organized and arranged. For the research purpose, I have collected the secondary review data via internet, some journals and books. The secondary review data contains the promotional strategy of pharmaceutical products in USA and india. The primary review data is collected Questionnaire survey of the doctors to know the promotional behavior of pharmaceutical products in Bangladesh. Few marketing experts of the leading pharmaceutical companies were also interviewed to have an insight on pharmaceutical promotional practices. The research will help to understand how the promotional strategy of Bangladesh is more or less similar and comparable to USA and India.	en_US
dc.language.iso	en_US	en_US
dc.publisher	East West University	en_US
dc.relation.ispartofseries	;00027 PHA
dc.subject	Pharmaceutical Marketing. Promotional practice of pharmaceutical, Promotion of Medicine by Pharmaceutical Company, Pharmaceutical Promotional practice in Bangladesh.	en_US
dc.title	A Study on Pharmaceutical Promotional Practices in Bangladesh with Respect to USA and India	en_US
dc.type	Thesis	en_US