Efficacy Measurement and Analysis of Google Scholar, as a Search Engine for Scholarly Publication

Abstract

This article introduces the concept of functioning Google scholar as a search engine for scholarly publication. We have done a brief analysis on Google scholar ranking algorithm, which explains the mechanism of Google scholar search engine in finding the expected search in particular academic arena. In Google scholar the scholarly documents are indexed and user who eager to search for a literary work, always try to retrieve their document of interest using Google scholar search engine. Actually, the basic functionalities of general purpose search engines and academic search engines is different. And that is the main reason where Academic Search Engine Optimization (ASEO) and its working algorithm should be more precise. Though we mainly focus on Google Scholar Search Engine, we also cover the basic properties which are strongly considered behind the algorithm of Academic Search Engine. In addition to that, we also include some potential recommendations for academic search engines, which will contribute to develop more effective academic search engine algorithm in coming days.