E-commerce and Protection of Consumer Rights in the Legal Perspective of Bangladesh

Abstract

This research is focused on identifying consumer legal rights and determining whether existing laws in Bangladesh involving online marketplace consumers protect those rights. The goal of this academic study is to analyze and investigate the current legal framework protecting consumer rights in order to determine the current state of virtual consumers. This article also attempts to determine whether e-commerce customers' rights are protected by laws, as well as to identify the gaps in such regulations in Bangladesh that are connected to consumers. This thesis paper is based on qualitative content analysis study with the goal of defining the status of virtual customers in Bangladesh under current legislation and assessing the amount of conformity with UNCTAD's UN Guidelines on Consumer Protection (UNGCP). This thesis paper looked at various countries' perspectives and attempted to do a comparative analysis in terms of protecting virtual customers' rights. It also proposes changes to rules and regulations to ensure that necessary procedures be made for virtual consumers and that their rights and safety are ensured fairly.