Abstract:
COVID-19 jeopardized the survival of the worldwide restaurant business.
The purpose of this article is to evaluate the effectiveness of restaurant
response strategies to the COVID-19 crisis during more than two months
of lockdown in 2020 in Bangladesh. A two-stage approach was used to
collect the data. The restaurants were chosen from eight Dhaka City clusters
that were selected judgmentally. A standardized questionnaire was
utilized to collect data from 221 restaurant owners selected through simple
random sampling. The findings show that during COVID-19, all three
strategies online reliance, cost reduction, and resilience- influenced restaurant
profitability. Restaurants may replicate some of these successful
response strategies developed during COVID-19 in the future. To increase
profitability, restaurants should develop good relationships with
online food delivery companies.
