Thesis 2010: Recent submissions

  • Analysis on the Marketing Strategies of LCD Television 
    Tasneem, Tarzia (East West University, 8/18/2010)
    In Bangladesh Singer Bangladesh Limited is a well established multinational company. It is a subsidiary of Singer Asia Limited which is engaged in the retail distribution of a wide variety of consumer durable products in ...
  • An Internship Report on “ Comparative Study of Financial Performance between Mutual Trust Bank Ltd. and One Bank Ltd. 
    Rahman, Fahmida (East West University, 4/29/2010)
    This report was originated in result of my internship, which I did, as must requirement of BBA program. This report was done based on my learning of 12 weeks internship in Mutual Trust Bank Limited. The objective of this ...
  • Internship Report on Standard Chartered Saadiq 
    Reja, Sabrina (East West University, 1/3/2010)
    The basis of this report will convey the Consumer Loan of Standard Chartered Bank Saadiq and the performance and scenario of consumer loan of Saadiq. As per the course guidelines. I have chosen Standard Chartered Saadiq ...
  • Internship Report on Strategic Case Analysis on Grameenphone Ltd. 
    Islam, Azharul (East West University, 4/29/2010)
    Grameenphone the leading multinational company in telecommunication service sectors occupying around 50% of the market share and having more than 23 million subscriber bases. The strongest side of Grameenphone IS its ...
  • Report on Application Services of Aamra Networks Limited 
    Das, Jotirmoy (East West University, 4/29/2010)
    Aamra net\works limited (formerly Global Online Services Limited), a concern of aamra group of companies formerly Texas Group Bangladesh), is the leading Corporate IT solution provider offering various IT services nation-wide. ...
  • Overview of the Banking System of NCC Bank 
    Ahmed, Sad Hasnain (East West University, 12/29/2010)
    There are fifty four banks, consist of Six State-owned Commercial Banks, Thirty Two Private Commercial Banks, Nine Foreign Commercial Banks and Seven Specialized Development Banks, competing in the banking industry of ...
  • Effectiveness of the Billboard Ads in Dhaka City 
    Alam, Kayema (East West University, 8/19/2010)
    The research I have undertaken is to measure the effectiveness of the billboard advertisement of FMCG in Dhaka city. By conducting this research I am going to identify if the billboard advertisement are performing effectively ...
  • An Appraisal of IDLC Finance Limited 
    Zaman, Ahmed Anis Uz (East West University, 12/21/2010)
    The IDLC Finance Ltd. was incorporated in Bangladesh as a public limited company with a limited liability as on May 13, 1985 and commenced leasing operation on 22 February 1986.the firm has been listed in Dhaka Stock ...
  • The Swot Analysis of BTCL 
    Mamun, Munshi Abdullah-Al- (East West University, 4/18/2010)
    Advances in telecommunication & information technology (ICT) have done more than anything else to drive the last decade's economic boom and the integration of markets around the planet. Since telecommunications play an ...
  • Sales of Oral Care Products of Unilever Bangladesh Ltd. In UHPC Tongs: present situation and future prospects 
    Shihab, Ahmed Imtiaz (East West University, 5/2/2010)
    In this study, an effort was made to understand the present situation of FMCG items in the tong shops (considered UHPC Tong channel as a whole), with a specific focus on the Oral Care products of Unilever Bangladesh Limited. ...
  • Factors Influencing Consumers in Choosing International Outlets of Fast Food: effects of extrinsic cues 
    Seraj, Shaikh Ibne (East West University, 4/29/2010)
    After a number of exploratory researches, it was needed to come up with some solutions rather than just to get the insight. And my mission starts from that realization through the selection of topic 'Factors influencing ...
  • An Analysis of Potential Opportunity of the Junk Food Business in East West University Campus 
    Mahmud, Md. Reaj (East West University, 1/3/2010)
    In this report we can know that entrepreneurial activity in the informal activity. When they started their business, in that time they were married or not, what is their educational level, what is their father's occupation, ...
  • An Exploratory Research on the Activities of the “Market Communications Department” of CityCell 
    Noor, Sajid Al (East West University, 12/19/2010)
    This research intends to explore the Market communications department under marketing department of Citycell. It is an exploratory research which gives an over all idea about the activities of the department and how it ...
  • Gender Inequality: A Comparative Analysis 
    Ovi, Shah Selim Hamid (East West University, 4/18/2010)
    In the urban areas most of the women are working outside with men. A nation's well being much depends on the effectiveness of both male and female. Being a Muslim country initially it was very though to think women as a ...
  • Women Entrepreneurs in Dhaka: Some Barriers to Success 
    Mansur, Fatema Binte (East West University, 12/19/2010)
    Over the past two decades, norms segregating and protecting women have been breaking down. However, it is also apparent that female economic participation has in fact, marginalized women mainly because the activities ...
  • Successfully Use of Marketing Techniques in Promotion of Jamuna Bank Limited 
    Banik, Mousumi (East West University, 4/29/2010)
    This report is an individual assignment as a part of the internship programme under the BBA curriculum of East West University. The primary objective of this report is to know How this Jamuna Bank limited is promoting their ...
  • Integrated Marketing Communication Tools Analysis of City Bank 
    Tasneem, Nurun Nahar (East West University, 8/19/2010)
    In many market the availability of appropriate communication channel to customers can determine entry decision. When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, level ...
  • An Analysis on Akij Food & Beverage 
    Islam, Md. Safiqul (East West University, 8/22/2010)
    It was more than fifty years ago Akij Group emerged into the market, and it was as small-time jute traders. Entrepreneur, Founder and life time Chairman Late Mr. Sheikh Akij Uddin then initiated the business in 1950s with ...
  • An Analysis of Potential Opportunity of the Junk Food Business in East West University Campus 
    Rahman, Md. Moshiur (East West University, 4/29/2010)
    In this report we can know that entrepreneurial activity in the informal activity. When they started their business, in that time they were married or not, what is their educational level, what is their father's occupation, ...

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