Marketing 3.0:Next Generation Marketing for the Perfect Human and Sustainability

dc.contributor.author	Hasan, Mohamntad Takbir
dc.date.accessioned	2014-10-01T09:54:24Z
dc.date.available	2014-10-01T09:54:24Z
dc.date.issued	8/14/2011
dc.identifier.uri	http://dspace.ewubd.edu/handle/2525/941
dc.description	This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh	en_US
dc.description.abstract	Marketing 3.0, is the third level of marketing theory after product centric marketing (marketing 1.0) and consumer centric marketing ( marketing 2.0) developed by PHILIP KOTLER, HARMAWAN KARTAJAYA AND IWANSETIA WIN. Marketing 3.0 focusing the perfect human being who have the spirit to do something good for the society. Philip Kotler says that, consumer are no longer unaware about the brand. Now a days, human are much more conscious consumer because of technological advantages like social media (Facebook, my space etc). Consumer consume not only for their need, they want to satisfy their internal and spiritual demand. Because of globalization, every consumer are related with the consumer group through communication and active and present time conversation, they know every single step of the brand	en_US
dc.language.iso	en_US	en_US
dc.publisher	East West University	en_US
dc.relation.ispartofseries	;BBA00262
dc.subject	Bachelor of Business Administration	en_US
dc.title	Marketing 3.0:Next Generation Marketing for the Perfect Human and Sustainability	en_US
dc.type	Thesis	en_US