Successfully Use of Marketing Techniques in Promotion of Jamuna Bank Limited

Abstract

This report is an individual assignment as a part of the internship programme under the BBA curriculum of East West University. The primary objective of this report is to know How this Jamuna Bank limited is promoting their products to the customers. I have Prepared this report on the basis of my three months practical experience at Jamuna Bank Limited. The internship programme helped me to learn about the current situation of a financial institution. I have also implemented my theoretical knowledge into practical and rerealistic work environment Banks playa vital role in the economy of the country. Countries' development greatly dependents on the activities of the bank. Commercial Banks take deposit and give awayloans. These banks help in savings. Savings create investment. Finally the commercialBanks playa significant role in import of country through opening of bank LlCs. Theseassist to earn foreign currency by helping the exporters in export. The bank provides the customers with the safety, liquidity and profitability by means of different savings mediaoffering different degrees of a mix of liquidity return and safety of savings. The saving banks use as their key of business. They invest the savings in higher degree of return and maximize their profit in business. This is a descriptive research designed to evaluate the promotional strategy of Jamuna Bank Limited based on observed facts and figures. This Bank is registered by the central bank; Bangladesh Bank. It follows the rules and regulations prescribed by the Bangladesh Bank The functions of the bank cover a wide range of banking and functional activities to individuals, firms, corporate bodies and other multinational agencies.This is a descriptive research designed to evaluate the promotional strategy of Jamuna Bank Limited based on observed facts and figures. This Bank is registered by the central bank; Bangladesh Bank. It follows the rules and regulations prescribed by the Bangladesh Bank The functions of the bank cover a wide range of banking and functional activities to individuals, firms, corporate bodies and other multinational agencies.