Abstract:
After a number of exploratory researches, it was needed to come up with some solutions rather than just to get the insight. And my mission starts from that realization
through the selection of topic 'Factors influencing consumers while choosing
international fast food outlets: Effect of Extrinsic Cues'- Bangladesh Perspective. In this
purpose my concentration goes for the fast food product after conducting an effective
exploratory research through the frequency distribution where I have included 10
questions verbally to get the primary idea about the perception of choosing fast food
product while going to international outlets from 20 respondents. The respondents are
the students belong to the Business School from East West University situated in Dhaka
at Mohakhali and employee of Grameenphone Ltd,contact centre that situated in Dhaka
at khilkhet. Then with the idea and knowledge from this research, I proceed further to
give a conclusion about my project topic. Through the random sample selection process
and according to supervisor's approval I select 50 samples from population of the same
university and office including those respondents of exploratory research. This
questionnaire consists of 29 questions. Amongst the 26 items constructed to get the
data, one item with six sub-items was for dependent variable and the other twenty five
items were for the independent variable and other 3 are for demographic use. The
regression analysis has been used here for the analysis of the data. Finally I have come
to the conclusion that two factors out of six have an impact over consumption decision
of the consumer.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
