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Cell Phone Customer Experience: An Appraisal for GrameenPhone (GP) in Bangladesh

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dc.contributor.author Ashraf, Mohammad A.
dc.contributor.author Joarder, Mohd. H. R.
dc.date.accessioned 2018-11-20T03:55:02Z
dc.date.available 2018-11-20T03:55:02Z
dc.date.issued 7/1/2010
dc.identifier.uri http://dspace.ewubd.edu/handle/2525/2864
dc.description.abstract Research on customer experience is at an embryonic stage. This research embarks on a journey of exploring an appraisal of customer experience in the context of Grameenphone (GP), one of the largest cell phone companies in Bangladesh. The study includes five categories of services that the company is keen to deliver to its customers in order to raise customer experience and loyalty. The result of the investigation suggests that the overall level of customer experience at a modest stage, which highlights the fact that the company has a long way to go in order to achieve a super level of customer experience. In the end, the paper focuses on its limitations and managerial implications and future research. en_US
dc.language.iso en_US en_US
dc.publisher East West University en_US
dc.subject Cellphone Customer en_US
dc.title Cell Phone Customer Experience: An Appraisal for GrameenPhone (GP) in Bangladesh en_US
dc.type Article en_US


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