An Assessment of the Impact of Green Messages on the Audience of Dhaka City

dc.contributor.author	Islam, Md. Sohel
dc.contributor.author	Hossain, Md. Munir
dc.contributor.author	Hassan, Rumman
dc.date.accessioned	2018-11-20T04:40:14Z
dc.date.available	2018-11-20T04:40:14Z
dc.date.issued	1/1/2011
dc.identifier.uri	http://dspace.ewubd.edu/handle/2525/2872
dc.description.abstract	Previous research has shown the impact of various message formats on consumer behavior. Much work has been done to ascertain the impact of the various types of appeals (rational, fear, and guilt), and degree of customer involvement on consumer responses to various messages. This research represents a robust study conducted on the impact of messages pertaining to a greener environment on the population of Dhaka City. A structured questionnaire was sent out to 400 respondents within the periphery of Dhaka City. It has been observed that the dependent variable, consumer attitude towards green messages, is related to the different appeals of the messages that they are exposed to. In addition, it has also been found that consumers attitude towards green messages is influenced by their degree of involvement pertaining to various environmental issues.	en_US
dc.language.iso	en_US	en_US
dc.publisher	East West University	en_US
dc.subject	Green Messages on the Audience of Dhaka City	en_US
dc.title	An Assessment of the Impact of Green Messages on the Audience of Dhaka City	en_US
dc.type	Article	en_US